Jul
21
This continuous modification of man by his own technology stimulates him to find continuous means of modifying it; man thus becomes the sex organs of the machine world just as the bee is of the plant world, permitting it to reproduce and constantly evolve to higher forms. The machine world reciprocates man’s devotion by rewarding him with goods and services and bounty.
Marshall McLuhan in a March 1968 Playboy interview, quoted by Mark Larson. Do bees resent flowers? Do they bemoan the ubiquity of beckoning floral distractions? (via mills)
(via mills)